Technology festival "Media Ambition Tokyo 2020" that is holding its eighth session this year. We released a brand-new installation using music, Sake with Music "Songs for Kuwabara Store" at Kuwabara Store.
Songs made by Vegetable Record's artists with inspiration from Kuwabara Store's concept "As unplanned". The song "#1" (consists of various sound elements that awake personal memory) is played from the speaker near the entrance of the store, the song "#2" (consists of sounds that express the organic atmosphere of the shop, which has been run by a family for 100 years) is played from the speaker at the back of the store separately, therefore we provide the song "#3" which is completed when two songs are mixed together as musical experiences "that can only be listened at that place and time / that changes as walking around the store".
In addition, we view Sake as one of the music formats and sell "Sake with Music" which is a QR card on all bottle of the Sake.